Sookio
Sookio is a communications consultancy in Cambridge.
We work with senior leadership teams who value an external perspective on their communications, bringing fresh energy and 25 years of industry expertise to help you think beyond the structures of the organisation.
After operating for 16 successful years as a digital marketing agency, we’re stripping it right back to a core set of strategic marketing services: marketing audits, strategy and support, marketing consultancy, and training.
Sookio is a communications consultancy in Cambridge
We work with senior leadership teams who value an external perspective on their communications, bringing fresh energy and 25+ years of industry expertise to help you think beyond the structures of the organisation.
Founder Sue Keogh is a recognised specialist in communications whose career has spanned radio, print, digital, TV and social media, working closely with institutions including the BBC, ITV, Government Digital Service and the University of Cambridge.
She led Sookio as a highly successful digital marketing agency for 16 years, before transforming the business in 2024 to become a one-woman communications consultancy.
A Fellow of the RSA, host of the Communication Untangled podcast and a judge at the National Business Women’s Awards, Sue draws on her extensive industry and business experience to solve your critical communications challenges now, and in the future.
Communications consultancy in Cambridge working with senior leadership teams who value an external perspective on their marketing and communications.
Products and services
Digital Marketing for Events with Sookio School
Get the tips and tricks events organisers miss!
Anyone who runs events! Events managers, events planners, events organisers, promoters, fundraisers... this one's for you.
Who is this course for?
Anyone who runs events! Events managers, events planners, events organisers, promoters, fundraisers... this one's for you.
It could be a conference, a seminar, your grand opening ceremony. Maybe you’re organising a marathon or fun run. A farmers market, a school fete, a fundraising concert, a networking event or a trade show...
But maybe you struggle with promoting it effectively. Or it's difficult to keep on top of the 101 things that need doing in the run-up to the event. You see others using social media brilliantly for promotion, and know that you should get to grips with tools like Eventbrite and Meetup...but where do you start?
Our Digital Marketing for Events course is all about giving you confidence as an event organiser.
Broken down into six bitesize modules for you to follow at your own pace, it's full of practical tips to give you confidence in using all the digital marketing tools at your disposal. Along the way you'll see lots of examples to give you inspiration, and regular quizzes will help it all sink in.
What will this course help you do?
Whatever type of event you're running, everyone shares the same goals. What do we want?
Sell tickets! Bums on seats!
Everything to go smoothly on the day.
And lots (and lots) of people to turn up next time.
Digital event marketing can help you achieve these goals, and we're going to show you how.
This course will show you how to use digital marketing to become better at:
- Communication
- Planning
- Promotion
- Organisation
You'll learn how to drive ticket sales from your website. Create event flyers and social media postsworthy of a standing ovation. And build a community who will be coming back for more.
Why have we created this course?
Again and again, when we go to events, we see events organisers who aren't using all the brilliant (and free!) tools at their disposal. We get emails missing essential information. The website is out of date. We don't know what the hashtag is or how to find the wifi code. They're missing out on all the opportunities digital marketing has to offer!
We put this course together because we want to help people make their events a success. We want them to sparkle! This is what Digital Marketing for Events is all about.
You'll learn how to
Use your website to get more ticket sales and sign-ups
Become more confident in using social media to promote your event
Use Eventbrite, Meetup and Facebook to manage your event
Save time - and stress! - through better planning
Communicate effectively with your team
Keep the talent happy so they perform well on the day
Make the most of image and video content
What's in the course?
There's lots to cover! So we've split it all up into a simple Before, During, and After structure.
There are six modules in total.
1. Your digital marketing mix. What makes for a successful event?
2. How to communicate on the web and social media
3. Behind the scenes. Keep the talent happy - and the team!
4. On the day. Get that event hashtag buzzing!
5. After the event. Don't just sit back with a massive gin and tonic - it's time to capitalise on your success!
6. Deep dive into tools: How to use Facebook Events, Meetup and Eventbrite.
Find out more about Digital Marketing for Events.
